Mark Zuckerberg’s Squirrel Paradox

Amine Kaabachi
9 min readOct 27, 2020

Everyone around me continuously criticized Facebook et al. for ruining our family dinners, work meetings, and even weekend parties. Today, we praise them as the saviors of humanity in this pandemic age.

Covid-19 has pushed us into an anti-social life and work habits. Some argue that products like Facebook help us get over this crisis and make us experience their real value

Photo by Ilnur Kalimullin on Unsplash

As the use of these platforms increased during this period (Figure 1), We should seriously start thinking about their side-effects. They yield multiple flows that turn out to be dangerous to our societies. A critical view of these services can help them grow and open space for innovation in this field that seems restricted and dominated this last decade.

This article will focus on two fundamental flows in the social media paradigm: The Filter Bubbles and Personal Data Exposure. They both threaten our freedom and dictate how much these platforms could help to manipulate us.

Figure 1 — Source: NYTime: The Virus Changed the Way We Internet.

Filter Bubbles and The Squirrel Paradox

“A squirrel dying in your front yard may be more relevant to your…

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Amine Kaabachi

Editor of Towards Data Mesh - Exploring Data Architecture and Best Practices